Salesforce Marketing Cloud Personalization Accredited Professional : AP-216

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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?

A) Rule-based targeting
B) Surveys
C) A/B testing
D) Open time email

2. A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?

A) IS users third party software to match anonymous and knows identifies
B) IS uses probability matching to determine if two or more profiles represent for user identity
C) IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
D) IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify

3. During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap?

A) Site Architecture
B) Datasets
C) Site Catalog
D) ETL Feeds
E) Attribute Model

4. A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A) Use a segment to specify certain actions, which can be set as the goal for a campaign
B) Use engagement compare functionality to see the differences in key metrics and behaviours
C) Use a segment to setup a filter, then use the filter in campaign statistics
D) Use a segment to set a global goal

5. What controls how content and product recommendations display in an open time email campaign?

A) Catalog Setup
B) Promotion Eligibility
C) Campaign Template
D) Item Template

Solutions: