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Preparation Guide for MB-220: Microsoft Dynamics 365 Marketing Exam
Introduction
Microsoft has created a track for IT professionals to get certified in Microsoft Dynamics 365 Marketing . This certification program provides Microsoft 365 Marketing consultants a way to demonstrate their skills. The assessment is based on a rigorous exam using industry standard methodology to determine whether a candidate meets Microsoft's proficiency standards.
According to Microsoft, a Microsoft Certified Professional enables organizations to leverage configuration of marketing applications, manage segments, configure and analyze customer responses.
Certification is evidence of your skills, expertise in those areas in which you like to work. If candidate wants to work on MB-220: Microsoft Dynamics 365 Marketing Exam and prove his knowledge, Certification offered by Microsoft. This Microsoft MB-220 Exam helps a candidate to validates his skills in MB-220: Microsoft Dynamics 365 Marketing Exam Technology.
In this guide, we will cover the MB-220: Microsoft Dynamics 365 Marketing Exam, MB-220: Microsoft Dynamics 365 Marketing Exam Certified professional salary and all aspects of the MB-220: Microsoft Dynamics 365 Marketing Exam Certification.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Create and Manage Customer Journeys | 15-20% | - Design and create customer journeys - Set up branching and conditions - Configure journey tiles and triggers - Analyze journey performance |
| Topic 2: Manage Marketing Customers and Contacts | 10-15% | - Create and manage companies - Import and deduplicate contacts - Manage contact lifecycle and preferences - Create and manage contacts |
| Topic 3: Set up Marketing Forms and Pages | 15-20% | - Configure form and page elements - Implement progressive profiling - Create and publish marketing pages - Create and publish marketing forms |
| Topic 4: Manage Segments and Target Audiences | 10-15% | - Use segment insights - Create and manage static segments - Build segment queries and filters - Create and manage dynamic segments |
| Topic 5: Create and Manage Marketing Emails | 15-20% | - Preview, test, and validate emails - Configure email settings and delivery - Implement email Personalization and dynamic content - Design and create marketing emails |
| Topic 6: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Set up marketing configurations - Configure marketing resources and assets - Configure marketing settings and org units - Manage marketing users and teams |
| Topic 7: Manage Leads and Scoring | 10-15% | - Implement lead scoring rules - Create and configure lead scoring models - Manage lead lifecycle stages - Automate lead qualification and distribution |
| Topic 8: Analyze Insights and Manage Events | 10-15% | - Set up event registration and sessions - Create and manage marketing events - Review marketing insights and analytics - Manage event webinars and waitlists |
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