Google Reporting and Analysis Exam Practice Test : adwords-reporting

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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Henry is a Search Engine Marketing consultant to several clients. He's working with one client that Henry believes needs to optimize their website. The client is using Google AdWords with some success, but the result and cost-per-click could be better. The client doesn't understand why they should optimize their website in order to get better results of Google AdWords. Which of the following reasons is the best reason to optimize a website in relation to Google AdWords?

A) An optimized website will receive a better quality score.
B) An optimized website will help organic search results.
C) An optimized website will receive a better landing page.
D) An optimized website will receive more conversions.

2. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Create four ads - one for each language.
B) Create four ad groups - one for each language.
C) Create four campaigns - one for each language.
D) Use English only, as it's the most common of the four languages she's targeting.

3. You want to create a Search Query Report for your client. Which of the following are the most accurate steps to creating the report?

A) Choose Reporting, Choose Keywords, click Create Report
B) Choose Campaigns, Ad Groups, More Actions, Create Report, Choose Keywords, click Create Report
C) Choose Reporting, Search Query Report, choose Summary, click Generate Report
D) Choose Reporting, Search Query Report, click Create Report

4. Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?

A) 25
B) 30
C) 2
D) Unlimited

5. Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

A) Total revenue
B) Average order value
C) Visits to Purchase
D) Conversion rate

Solutions: