Google Display Exam Practice Test : adwords-display

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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. You created a display ad to promote your brand. You want to measure the impact of your display ads. Which of the following actions can you perform to accomplish the task?
Each correct answer represents a complete solution. Choose all that apply.

A) Track Website traffic trends
B) Use conversion tracking
C) Compare costs to leads
D) Lookat mouseover and interaction rate

2. Sally has multiple campaigns for her company's products in Google AdWords. She wants to see and edit the details of all the ad groups in her AdWords account. Which one of the following approaches is the best choice for Sally to see and edit details of all the ad groups in her AdWords account?

A) Sally should use the downloadable AdWords editor for this feature.
B) Sally can see all of the Ads from the online campaigns page, but she can only edit the ads one at a time.
C) Sally should use the Ad groups tab from the All online campaigns page of her account.
D) Sally should use the Ad groups tab from the Active Campaigns tab of her account.

3. You want to create a background image for an expandable YouTube video ad. What is the size of the static background image that YouTube requires for the expandable YouTube video ad?

A) 500x500
B) 950x500
C) 300x250
D) 640x360

4. Fred is a Google AdWords consultant for his client. He is explaining to his client that there are
actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?

A) Using the Placement tool
B) Copying from the automatic placement table
C) Browsing the Web for placements with the Google AdWords toolbar
D) Manually adding

5. Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?

A) If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.
B) If you want to be included in Google Content Network, you must use cost-per-click bidding.
C) If you want to include video overlays ads, you must use cost-per-click bidding.
D) If you are creating a display ad, you must use cost-per-click bidding.

Solutions: