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NEW QUESTION 36
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
What sequence of automation activities should meet these requirements?
- A. Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)
- B. File Drop: Import File > SQL Query(s) > Send Email(s)
- C. Scheduled: Import File > SQL Query(s) > Send Email(s)
- D. File Drop: Import File > Group Refresh > Send Email(s)
Answer: B
NEW QUESTION 37
Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?
- A. Number
- B. Text (15)
- C. Decimal (15,2)
- D. Decimal (15,0)
Answer: D
Explanation:
The order ID field is conducive because it places all of the items that the customers want under one order. You can imagine how problematic it would be if the rules would be set in different areas. It will be harder for the company to track the orders of each customer.
This may lead to people receiving items that they did not order or not getting any of the things that they have ordered at all. The order ID field will make everything more organized and correct. The fewer mistakes that the company makes in processing orders, the happier the customers will be with their shopping experience.
NEW QUESTION 38
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reasons warrants this implementation? Choose 2 answers.
- A. Localized physical mailing address displayed in the default email footer
- B. Localized language and display options based on location and culture.
- C. Support non-English responses with Reply Mail Management.
- D. Tracking information for campaigns sent by each office.
Answer: B,D
NEW QUESTION 39
A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.
What recommendation would provide a scalable solution for the start-up?
- A. A scheduled automation to send daily transactional messages.
- B. Triggered email sends to deliver transactional messages.
- C. A manual email send for each transactional message.
- D. A file drop automation to send transactional messages.
Answer: B
NEW QUESTION 40
A customer has three data extensions that need to be added to Contact Builder
* Customers contains customer information
* Orders contains order information
* Products contains product information
How should these data extensions be linked within an Attribute Group? Choose 2
- A. Customer Data <one-to- Many> Products <one-to- Many> Orders <one-to- one> Customers
- B. Customer Data <one-to- Many> Customers <one-to- One> Orders <one-to- Many> Products
- C. Customer Data <one-to- One> Customers <one-to- One> Orders <one-to- one> Products
- D. Customer Data <one-to- Many> Customers <one-to- Many> Orders <one-to- Many> Products
Answer: A,D
NEW QUESTION 41
To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers
- A. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
- B. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
- C. The email headers for EO will still reflect the private domain for NTO since that is the parent company.
- D. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
- E. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
Answer: B,D
NEW QUESTION 42
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. Mobile Device ID
- B. Loyalty Program Number
- C. CRM ID
- D. Email
Answer: A,C
NEW QUESTION 43
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
- A. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
- B. Create a user-initiated message to logged-in customers to send once the website is restarted
- C. Create and send an apology email that includes a discount for a future purchase to all customers.
- D. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Answer: B
NEW QUESTION 44
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)
- A. If testing/development business unit($) is required
- B. Number of Marketing Cloud users.
- C. Number of brands/geographies which NTO operates
- D. Number of Sales Cloud sandboxes
- E. If data/content needs to be segregated between brands/geographies
Answer: A,C,D
NEW QUESTION 45
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".
- A. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.
- B. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
- C. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
- D. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
Answer: D
NEW QUESTION 46
What are the similarities between Automation Studio and Journey Builder?
- A. Ability to define an email send
- B. Fire an event from Automation Studio to Journey Builder
- C. Have duration plus wait activity (look for answers that start with JB or AS)
Answer: A,B,C
NEW QUESTION 47
How do you use data designer to link the web analytics data to your subscriber data?
Answer:
Explanation:
Use a marketing cloud data extension
NEW QUESTION 48
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
- A. The Shipment object is on the Account Related List.
- B. There is a Master Detail Relationship from Contact to Shipment.
- C. An Apex Trigger is created on the Shipment object.
- D. The Shipment object requires a Lookup to Lead or Contact.
Answer: A,D
NEW QUESTION 49
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
- B. Export report data from the sales cloud and import into a marketing cloud synchronized data extension.
Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio - C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
- D. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
Answer: C
NEW QUESTION 50
Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.
What skillset is needed ?
- A. HTML
- B. AMPScript
- C. CSS
- D. SQL
Answer: D
NEW QUESTION 51
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers
- A. CloudPage with Web Collect to add entrants in to a data extension
- B. CloudPage with Smart Capture to add entrants in to a data extension
- C. Data extension with double opt-in status defined
- D. Send Email Activity with a link to a subscription center
Answer: B,C
NEW QUESTION 52
A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.
Which two tools should be used? Choose 2 answers
- A. Salesforce Reports
- B. SQL Query Activity
- C. Filter Activity
- D. Synchronized Data Extensions
Answer: B,D
NEW QUESTION 53
A marketer want to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?
- A. GTL
- B. Node.JS
- C. Apex
- D. SSJS
Answer: B
NEW QUESTION 54
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
- B. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
- C. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
- D. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
Answer: B
NEW QUESTION 55
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