CRT-550 Certification Overview - [Jan 19, 2022] Latest CRT-550 PDF Dumps
The Best Salesforce CRT-550 Study Guides and Dumps of 2022
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Salesforce Certified Marketing Cloud Consultant CRT-550 Exam
Salesforce Certified Marketing Cloud Consultant CRT-550 Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the Candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
The benefit in Obtaining the CRT-550 Exam Certification
- If the Candidate has the desire to move up to a higher-paying position in an organization. This certification will help as always.
- After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded Salesforce Certified Marketing Cloud Consultant.
- When an organization hiring or promotion an employee, then the decision is made by human resources. Now while Candidate may have an IT background, they do their decisions in a way that takes into record many different factors. One thing is candidates have formal credentials, such as the Service Cloud Consultant.
- A candidate might have incredible IT skills. Employers that do the hiring need to make decisions based on limited information and as it always. When they view the official Salesforce Certified Marketing Cloud Consultant certification, they can be guaranteed that a candidate has achieved a certain level of competence.
NEW QUESTION 95
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Use Content Builder Send Flow to send the email to the Salesforce Campaign
- B. Create a Journey with a Salesforce Campaign entry source and an Email Activity
- C. Create a scheduled Automation with a Query Activity and a Send Email Activity
- D. Create a Journey with a Salesforce Data entry source and an Email Activity
Answer: A
NEW QUESTION 96
A customer needs to link demographic information to its model in Contact Builder.
What type of relationship should be used?
- A. One-to-Many
- B. Many-to-One
- C. Many-to-Many
- D. One-to-One
Answer: D
NEW QUESTION 97
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?
- A. Many-to-Many Relationship
- B. One-to-Many Relationship
- C. Population
- D. One-to-One Relationship
Answer: D
NEW QUESTION 98
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?
- A. Use the standard report 'Subscribers Not Sent to'.
- B. Use an automation with Tracking Extract.
- C. Create an Analytics Builder Discover report.
- D. Query the _sent Data View for the contact's send status.
Answer: A
NEW QUESTION 99
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. An additional private domain
- B. An additional IP address
- C. Register the new domain in Setup > From Address Management
- D. An additional Sender Authentication Package
Answer: B
NEW QUESTION 100
Utilizing journey builder interactions for sending post-purchase communications to customers, what contact entry mode fits?
- A. Re-entry anytime
- B. Re-entry only after exit
- C. No re-entry
Answer: A
NEW QUESTION 101
Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:
- A. Send email activity which contains a link to subscription center
- B. WebCollect
- C. SmartCapture
- D. data extension with opt in status
Answer: A,C
NEW QUESTION 102
The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Extract activity of data view tables > Query activity to create the required file > Transfer activity
- B. Extract activity of Tracking Extracts that combines data into required file > Transfer activity
- C. Query activity to pull data view information > Extract activity of data extension > Transfer activity
- D. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
Answer: C
NEW QUESTION 103
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)
- A. If testing/development business unit($) is required
- B. Number of brands/geographies which NTO operates
- C. Number of Marketing Cloud users.
- D. Number of Sales Cloud sandboxes
- E. If data/content needs to be segregated between brands/geographies
Answer: A,B,D
NEW QUESTION 104
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What Should be recommended?
- A. Push each new record into Marketing Cloud vis Platform Event API on form submit.
- B. Recreate this external web form inside Marketing Cloud.
- C. Create this as a Journey Data Source via Journey Builder.
- D. Perform a daily bulk export to SFTP for import via Automation.
Answer: B
NEW QUESTION 105
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
- A. Who the offer come from
- B. How to determine engagement
- C. When to send the email
- D. What the offer will be
Answer: D
NEW QUESTION 106
An existing triggered send needs to be updated with new content
Select the correct sequence
- A. Pause message interaction,
- B. Edit message content,
- C. Start triggered email interaction
- D. Publish changes,
Answer: A
NEW QUESTION 107
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. SSJS
- B. SQL
- C. AMPscript
- D. HTML
Answer: C
NEW QUESTION 108
A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?
- A. Execute a Triggered Emails Interaction.
- B. Inject the subscriber into a Journey.
- C. Use a User-Initiated Emails Interaction.
- D. Use the Transactional Messaging API.
Answer: C
NEW QUESTION 109
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
- A. Select "Subscribers will be unsubscribed from this business unity only" in Settings
- B. Create attributes for each child business unit in "Profile Management" to record unsubscribes
- C. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
- D. Select "Use separate 'Subscription Center' for this business unit" in Settings
Answer: B
NEW QUESTION 110
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A. Replace the current data extension with a new data extension configured with a Retention Period.
- B. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
- C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
- D. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
Answer: C,D
NEW QUESTION 111
Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers
- A. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
- B. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
- C. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration
+ time. - D. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
- E. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
Answer: A,B,D
NEW QUESTION 112
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged. The database uses an
"Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers
- A. How will Marketing Cloud and the database sync up?
- B. Will the company need a custom preference center?
- C. Will new users have an "Email ID"?
- D. What publication lists will be used?
- E. What will be used as the Subscriber Key?
Answer: A,C,E
NEW QUESTION 113
A customer notices their open and click rates are very low.
Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)
- A. Send inactive subscribers different messaging at a different frequency.
- B. Use different subject lines and send "win back" emails with exclusive offers.
- C. Remove subscribers who have not opened emails in three months.
- D. Increase volume of sending, trying new times and days of the week.
Answer: A,C
NEW QUESTION 114
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?
- A. Profile Center
- B. Send Logging
- C. Publication Lists
- D. Subscriber Keys
Answer: C
NEW QUESTION 115
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. Guide Template Language
- B. AMPscript
- C. Personalization strings
- D. SQL Query
Answer: B
NEW QUESTION 116
Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?
- A. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com
- B. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
- C. Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
- D. Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.
Answer: A
NEW QUESTION 117
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?
- A. Use Einstein Segment Recommendations
- B. Use an import activity to import a file from the SFTP
- C. Use a query activity to populate the auto-suppression
- D. Use the Import Wizard in Automation Studio
Answer: C
NEW QUESTION 118
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
- B. Import File > Data Extract > File Transfer > Import File
- C. File Transfer > Import File > Data Extract > File Transfer > Import File
- D. Import File > Query > Data Extract > File Transfer > Import File
Answer: A
NEW QUESTION 119
A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.
Which two approaches should the consultant recommend?
Choose 2 answers
- A. Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.
- B. Use Data Filters to segment data to output a Sendable Data Extension.
- C. Use SQL Query Activities to output a Sendable Salesforce Data Extension.
- D. Use SQL Query Activities to create a Sendable Synchronized Data Extension.
Answer: A,C
NEW QUESTION 120
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