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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:

Salesforce Media Cloud Consultant Sample Questions:

1. Why would a consultant integrate media cloud advertising sales management (ASM) with a programming server?

A) to provide third-party impression numbers for actual delivery
B) to retrieve actual impressions delivered by date and advertiser
C) to create digital ad campaigns with guaranteed impressions
D) to set the priority for ads to be served based on advertiser category and competitive exlusion rules

2. A customer is using media cloud and they need to report on how well a digital advertising campaign is performing. The company is using google ad manager as one of their primary data sources. Which productshould a consultant implement to analyze campaign performance?

A) custom reporting solution
B) standard salesforce reporting and dashboards
C) CRM analytics
D) marketing cloud intelligence

3. A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.
Which two media types are available for planning out-of-the-box with Media Cloud?
Choose 2 answers

A) Print
B) Digital
C) Linear
D) Event

4. A large media company is using salesforce industries to model digital advertising products. These products have a common set of characteristics. Which pair of media cloud items would a product manager use to most efficiently create the products for the sales users to sell?

A) use a standalone product and add attributes
B) use an object type and assign attributes
C) use a product family for those products
D) clone an existing ad product and assign attributes

5. Sellers for a major publisher are not entering opportunities until the deal is closed. internal sales teams compete for business with each other, with a few of them using salesforce reports to surface potential clients with ad budgeds by identifying those targeted on an opportunity owned by the competing team. this behavior has driven sales teams to collaborate on external spreadsheets where the competing sellers do not have access to the information. Which two things should a consultant include in the design to remove unwanted sales access, while continuing to support the sales team collaboration?

A) assign opportunity ownership to the system administrator and have a system administrator manually share the opportunity with the correct sellet and teir team
B) update field-level security for the amount field and update the opportunity line item related list visibility in the opportunity lightinh page to hide the field and related list from the sellers profile
C) enable and use opportunity team
D) update opportunity organization wide defaults to private

Solutions: