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Salesforce Email Essentials (EEB101) Sample Questions:

1. What are some of the ways that you can maximize your subscriber response with Design? (Choose 4)

A) Put most important info in upper left quadrant...position logo, call to action.
B) Test and test again.
C) Plan for blocked images....use HTML text and web safe fonts....include alt tags
D) Use A/B Testing to see which email works best
E) Design for Mobile

2. What 3 options are available to create a template in the marketing cloud? (Choose 3)

A) Content Builder
B) Paste HTML
C) Template Editor
D) Mobile Template Editor

3. What is the recipient maximum for a test send?

A) 1
B) 3
C) Unlimited
D) 5

4. A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

A) Promote content on social channels that requests an email address
B) Provide and opt-in checkbox on the mobile app registration form
C) Send unsolicited requests on Twitter to sign up for email
D) Search Facebook fans' profiles for mail addresses

5. Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers stored in data extensions: Education Events and Sales.
What feature should the company use to manage its opt-out strategy?

A) Shared Data Extensions
B) Shared Publication Lists
C) Shared Portfolio Items
D) Shared Emails

Solutions: