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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following is an example of deterministic matching of identities?

A) Making an ID match based on operating system
B) Making an ID match based on an email address used to log into multiple devices
C) Making an ID match based on device type
D) Making an ID match based on browser type
E) Making an ID match based on IP address

2. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean OR, where a user having either category can be targeted.
B) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
C) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
D) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.

3. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) Both BlueKai and the client can store the ID mapping tables in their systems.
B) The client cannot store the ID mapping table in their system.
C) Only BlueKai can store the ID mapping table.
D) Only the client is allowed to store the ID mapping table.
E) BlueKai DMP can store the ID map table.
F) The client can store the ID mapping table in their system.

4. Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?

A) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.
B) Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
C) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.
D) Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
E) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button.

5. Which option will help your client identify which categories get the most data?

A) Review the cookie inventory.
B) Generate the Site Hits Report.
C) Request an Inventory Report from their account manager.
D) Remove or hide unused categories.
E) Enable taxonomy permissioning.

Solutions: