IBM Unica Enterprise Campaign Technical Mastery Test V1 : P2080-096
- Exam Code: P2080-096
- Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
- Q & A: 91 Questions and Answers
About IBM Unica Enterprise Campaign Technical Mastery Test V1 : P2080-096 Exam
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IBM P2080-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Management and Table Mapping | 25% | - Base tables, dimension tables, and audience levels - Table catalog and data mapping - Data access and integration |
| Offers and Campaign Management | 15% | - Offer creation, templates, and attributes - Smart offer lists and personalization - Campaign projects and tracking |
| Flowchart Design and Processes | 30% | - Select, Merge, Segment, and Snapshot processes - Running, testing, and scheduling flowcharts - Audience and Target Cell Spreadsheet |
| Unica Campaign Architecture and Installation | 20% | - Installation and configuration - System architecture and components - Security and partition management |
| Reporting, History, and Advanced Features | 10% | - Triggers and automation - Contact and response history - Profiles and reporting |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
In Unica Campaign, what is the main difference between a flowchart Segment and a Strategic Segment?
- A. Flowchart segments can only be used within the flowchart where it was created.
- B. Strategic segments are used with interactive flowcharts.
- C. Flowchart segments are used for global suppressions.
- D. Strategic segments can only be used within the flowchart where it was created.
In Unica Campaign, what option in the schedule process allows a customer to call a script or program on the server?
- A. Use the "Custom run" option in the Schedule Process box.
- B. Use the "Server Admin" option in the Schedule Process box.
- C. Use of a custom macro in the Schedule process box.
- D. Use the "Send Trigger" option in the Schedule Process Box.
In Unica Campaign, where can a customer both assign an offer and output a list of contacts?
- A. Snapshot process
- B. Extract process
- C. Profiles
- D. Mail List or Call List process
What two processes are considered contact processes in Unica Campaign?
- A. Snapshot and Extract
- B. Mail List and Snapshot
- C. Call List and Mail List
- D. Call List and Extract
What is a recommended part of the planning process for a customer in order to install Unica Campaign?
- A. Hardware and software environment and Unica hardware sizing parameters.
- B. Create Campaigns
- C. Install Cognos
- D. Configure the Unica Marketing platform parameters.
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