IBM Unica Enterprise Campaign Technical Mastery Test V1 : 000-M96
- Exam Code: 000-M96
- Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
- Q & A: 91 Questions and Answers
About IBM Unica Enterprise Campaign Technical Mastery Test V1 : 000-M96 Exam
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IBM 000-M96 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Flowchart Design and Process Logic | 25% | - Building and editing flowcharts - Target Cell Spreadsheet usage - Select, Merge, Segment, and Audience processes - Snapshot, Mail List, and Call List processes |
| Topic 2: Data Management and Audience Configuration | 20% | - Data source mapping and integration - Audience levels and audience tables - Duplicate suppression and householding - Contact and response history tracking |
| Topic 3: Administration, Security and Troubleshooting | 10% | - User roles and permissions - System maintenance and tuning - Log files and error handling - Configuration utilities (configTool, unica_actrg) |
| Topic 4: Offers, Campaign Execution and Scheduling | 15% | - Batch and real-time processing - Campaign scheduling and execution - Performance monitoring and reporting - Offer creation and management |
| Topic 5: Unica Campaign Architecture and Configuration | 30% | - Server and web application setup - Marketing Platform integration - Database configuration and connections - System architecture overview |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to allow a marketing department to add a new criterion that allows them to speak only with customers who come from households where there are children.?
- A. Filtering
- B. Switching
- C. Mapping
- D. Segmentation
In Unica Campaign, in order to schedule a flowchart (using the flowchart schedule process), what mode do you need to be in?
- A. View
- B. Schedule
- C. Edit
- D. Run
In Unica Campaign response tracking, how does the application handle response attribution if attribute values do not match values in the offer, or, the attribute value is not available, even if the customer provided a response?
- A. Counts as an inferred response.
- B. Counts as a response.
- C. Counts as a partial response.
- D. Does not count as a response.
When are offer templates configured for Unica Campaign?
- A. After running the flowchart.
- B. Before installing Unica Campaign using the offer utility.
- C. After creating a campaign.
- D. During the configuration of the Campaign environment.
Which Unica Campaign process controls the actual execution of completed Campaigns, including managing and generating output of contact lists, assigning offers to target audiences, tracking contacts, logging of data, and scheduling of Unica Campaign or Session runs?
- A. Analytical/Optimization
- B. Cube
- C. Execution/Run
- D. Data Manipulation
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