IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 : M2020-618

  • Exam Code: M2020-618
  • Exam Name: IBM Business Analytics Midmarket Foundational Sales Mastery Test v2
  • Q & A: 41 Questions and Answers

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IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. What are the top 2 (two) functional objectives identified by organizations with active big data pilots or implementations?

A) Customer Centric Outcomes and Operational Optimization
B) Risk/Financial Management and New Business Model
C) Employee Collaboration and Customer Centric Outcomes
D) Operational Outcomes and Risk/Financial Management


2. During a conversation with the Sales Director, you try to uncover areas where your solution could add value in his department. Which question would you ask?

A) How much time do you spend manually aggregating and managing budgets rather than working on strategic initiatives?
B) How do you communicate financial plans and forecasts to other groups in the company such as operations or research and development?
C) What happens when you need to combine information from multiple data sources to produce business reports?
D) Are you able to identify which promotional periods or campaigns were the most productive in converting leads?


3. Which pain point can IBM Midmarket solutions help overcome?

A) The customer needs to implement and manage group HR policy across multiple companies
B) The customer is struggling with complex territory to account alignment processes
C) The customer has difficulty managing patient records and archiving historical data
D) The customer needs an analytic solution that communicates information across the enterprise


4. What is the definition of an IBM sales stage 04 qualified opportunity?

A) The customer has been BANT qualified.
B) The organization has funding (budget) or can achieve funding (budget) that is commensurate with the solutions that you provide, has people within the sphere of influence of the sponsor with the authority to buy. and has a compelling point in time when the solution to the issue should be implemented.
C) An opportunity exists within an organization to either solve a problem or take advantage of an opportunity that either decreases costs, increases revenue, complies with regulations or decreases risk.
D) The customer has funding and will buy something, and is considering multiple sources; uncertainty exists (no solution yet).


5. A sales organization believes low sales value = low service value. What could you say to overcome that objection?

A) Smooth glide path to the Enterprise solution
B) Start small, show immediate value then grow; Use trial to demonstrate ease and value; Show how they can leverage Excel skills
C) Stress the "Easy to Buy" Midmarket message, the products are packaged and priced right; Start small, start anywhere, deliver immediate value, and grow; Recommend available compelling IBM Global Financing offerings
D) Compared to IBM Cognos Business Intelligence. Midmarket solutions have a lower cost of entry while retaining similar services revenue opportunities


Solutions:

Question # 1
Answer: A
Question # 2
Answer: B
Question # 3
Answer: D
Question # 4
Answer: B
Question # 5
Answer: B

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