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| Section | Objectives |
|---|---|
| Topic 1: Sales Fundamentals | - Solution mapping to customer requirements - Consultative selling approach - Basic competitive positioning |
| Topic 2: HP Imaging and Printing Portfolio Overview | - Printer and multifunction device categories - Print solutions and services ecosystem - Inkjet and Laser printing technologies |
| Topic 3: HP Value Proposition and Differentiation | - Security and managed print services - Sustainability and environmental considerations - Reliability and total cost of ownership |
| Topic 4: Customer Needs and Business Requirements | - Small and medium business printing needs - Cost optimization and efficiency drivers - Enterprise printing workflows and document management |
1. How many pages is a mid-volume scanner capable of handling?
A) 1000 pages per day
B) 3000 pages per day
C) 2000 pages per day
D) 4000 pages per day
2. What is an advantage of a multifunction printer?
A) It takes up less floor space than individual devices for faxing, scanning, printing, and copying.
B) It can print faster than a single function printer can.
C) It uses fewer supplies than a single function printer does.
D) Once it has reached its monthly print volume, it automatically turns off to limit excess copy charges to the client.
3. Why does HP create customer segments?
A) To monitor inventory
B) To divide the customer's workforce into departments to address specific customer groups
C) To help HP sales people locate the series of products that works best for a customer group
D) To control which products are marketed to various types of accounts
4. What does using color do in a document?
A) reduces the tendency to act on the contents
B) hides important information
C) decreases the cost per-page
D) increases the willingness to read the document by up to 80%
5. Why are up-selling and cross-selling beneficial to a channel partner?
A) For every HP color printer sold using a cross-sell technique. HP provides an additional 10% discount on the hardware.
B) They allow the partner higher profits in combination with faster sales cycles.
C) They typically involve a higher value product leading to higher profits
D) They are the only processes that allow the partner multi-vendor sales versus single-vendor sales.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: B |
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