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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary purpose of sub-segment fair share analysis?

A) To identify the best-selling product in a category.
B) To allocate resources equally across all sub-segments.
C) To determine the profitability of a product or category.
D) To compare a sub-segment's market share with its share of a relevant benchmark to assess performance.

2. Which of the following is a key component of the science of assortment planning?

A) Consumer Decision Trees
B) Shelf space optimization
C) Creative packaging design
D) Future trend speculation

3. What is considered a long-term promotional objective for the retailer?

A) Lobby displays
B) Retailer image/brand building
C) Online discounts
D) Weekly advertisement

4. Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%

A) Increase in Total Baskets
B) Increase in Dollars per Unit
C) Increase in Units per Trip
D) Increase in Number of Households

5. Which of the following metrics is used to evaluate space productivity in retail environments?

A) Net Profit Margin
B) Inventory Turnover
C) Sales per Square Foot
D) Customer Foot Traffic

Solutions: