New 2022 Marketing-Cloud-Email-Specialist Dumps for Salesforce Marketers Certified Exam Questions and Answer
Realistic Verified Marketing-Cloud-Email-Specialist exam dumps Q&As - Marketing-Cloud-Email-Specialist Free Update
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NEW QUESTION 96
Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of their subscribers stored in data extensions: Education Events and Sales.
What feature should be used to manage their opt-out strategy?
- A. Shared Portfolio Items
- B. Shared Emails
- C. Shared Data Extensions
- D. Shared Publication Lists
Answer: D
NEW QUESTION 97
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
- A. Block bounces
- B. Send volume
- C. Click rate
Answer: C
NEW QUESTION 98
A marketer wants personalization space to create individualized content for an upcoming send, which three items should the marketer use while using personalization space
- A. personalization storage are case sensitive,
- B. using subscriber's data the attributes or filling should have the default value
- C. personalization tools are limited to profile attributes
- D. Personalization space can appear in the subject line or in the body of the email
- E. Personalization tools are enclosed by double percent symbols
Answer: B,D,E
NEW QUESTION 99
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?
- A. Data Extension Sharing Rules
- B. Date/Time Range for Access
- C. Manage Data Extension Policies
- D. Shared Data Extension Permissions
Answer: D
Explanation:
Explanation/Reference:
NEW QUESTION 100
The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed.
How should the automation be configured?
- A. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
- B. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
- C. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
- D. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
Answer: C
NEW QUESTION 101
An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? Choose 2 answers
- A. Set the column with Subscriber Key as Primary Key
- B. Relate the Email Address to Subscriber Key
- C. Set the Email address column as Primary Key
- D. In Properties, check the "Is Sendable" option
Answer: B,C
NEW QUESTION 102
A marketer wants to use personalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)
- A. Personalization strings can appear in the subject line or body of the email
- B. When using subscriber data, the attribute or field should have a default value
- C. Personalization strings are case sensitive
- D. Personalization strings are limited to profile attributes
- E. Personalization strings are noted by two sets of double percent symbols
Answer: B,C,E
NEW QUESTION 103
Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike. The executive team would like the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should the marketing team use to achieve this?
- A. Send Flow
- B. Send Email Activity
- C. Triggered Send
- D. Send Throttling
Answer: D
NEW QUESTION 104
NTO email teams creating a reusable content block for its deals to run with campaign, NTO
will cross promote these campaign in other emails in a single column content area this content
will have one Image with text below it, how can the NTO email team create one content area
and reuse it across other emails using content builder without writing any custom html.
- A. create a free flow content block that accommodates text and images
- B. create an html content block and code the content by hand
- C. create a text content block that accommodates text
- D. Create an image content block that accommodates pictures
Answer: A
NEW QUESTION 105
A marketer needs a simple tool to create segments from the data stored in a data extension. How would you advise them?
- A. Groups
- B. Query Activities
- C. Measures
- D. Data Filters
Answer: D
NEW QUESTION 106
What are 2 ways to improve deliverability?
- A. Add your company's name to the subject line
- B. Add how they subscribed to the list at the bottom of the email
- C. Make the From Name and Address recognizable
- D. Buy an email list from a trusted source
Answer: B,C
NEW QUESTION 107
The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?
- A. DoNotTtad preferences
- B. Bounced contacts from previous sends
- C. Suppressed contacts from contact deletion
Answer: A
NEW QUESTION 108
A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?
- A. Publication lists
- B. Suppression lists
- C. List unsubscribe
- D. Profile attributes
Answer: A
NEW QUESTION 109
A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?
Choose 2 answers
- A. Ask the subscriber to log in to the Preference Center to confirm opt-out.
- B. Include an unsubscribe link in the header or footer of emails.
- C. Ensure opt-out mechanisms are operational for at least 30 days post-send.
- D. Process every individual's unsubscribe request within 14 business days.
Answer: A,B
NEW QUESTION 110
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?
- A. Preferences, Value, Operator, Lists
- B. Lists, Value, Operator, Images
- C. Customers, Value, Operator, Content
- D. Attribute, Value, Operator, Content
Answer: D
NEW QUESTION 111
If all subscribers reside within a single master data extension, what is the optimal way
to manage unsubscribes by communication type?
- A. Create publications lists for each communication type, and associate the publication
list with the email send in the user-initiated send definition - B. Create suppression lists for each communication type, and associate the suppression
list with the email in the user-initiated send definition - C. Create a profile attribute or data extension field for each communication type, and use
a boolean value to capture subscriber status - D. Create separate lists or data extensions for each communication type, and create a filter
to segment subscribers into the applicable lists or data extensions
Answer: A
NEW QUESTION 112
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