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NEW QUESTION # 55
Cloud Kicks' existing customers are loyal, but the company believes its total addressable market is larger.
What should their strategy designer explore to increase market share?
- A. Diversifying product offerings
- B. Deepening customer engagement
- C. Reinvesting in existing products
Answer: A
Explanation:
Explanation
The strategy designer should explore diversifying product offerings to increase market share. This means creating new products or services that appeal to different customer segments or needs, and expanding the customer base and revenue potential of the business. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/diversify
NEW QUESTION # 56
Cloud Kicks would like to use a business model canvas to evaluate the desirability, viability, and feasibility of a new service and identify a business model that will justify pursuing the idea.
Which part of the business model canvas represents desirability?
- A. Value proposition
- B. Customer segments
- C. Key activities
Answer: A
Explanation:
Explanation
The value proposition is the part of the business model canvas that represents desirability. It describes the value that the product or service offers to the customer segments, and how it solves their problems or satisfies their needs.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 57
An online retailer developing a new sales strategy that releases a new, limited time promotion every 10 minutes to keep shoppers engaged.
The retailer's strategy designer has concerns that the promotion falls into an ethical risk zone around addiction.
Which strategy should be used to bring potential issues to light?
- A. Release the project as intended knowing customer feedback will force the concerns to be addressed later.
- B. Create a provocative presentation showing how strategies like these will lead to unhealthy shopping behaviors, and send it to leadership.
- C. Design a workshop for the team to slow down and think through the potential consequences of the strategy to uncover stakeholder perspectives.
Answer: C
Explanation:
Explanation
The best strategy to use to bring potential issues to light for a sales strategy that falls into an ethical risk zone around addiction is to design a workshop for the team to slow down and think through the potential consequences of the strategy and uncover stakeholder perspectives, as this helps foster ethical awareness, reflection, and dialogue. Releasing the project as intended or creating a provocative presentation may not address the ethical risk or create alignment.
NEW QUESTION # 58
Cloud Kicks (CK) understands that all members of its cross-functional remote team can contribute to the design of a product through collaborative activities.
Which tools should CK use while conducting the next synchronous journey mapping session?
- A. Design creation tools
- B. Presentation tools
- C. Whiteboarding tools
Answer: C
Explanation:
Explanation
Whiteboarding tools are tools that enable collaborative drawing, brainstorming, and mapping on a virtual board. They are useful for conducting synchronous journey mapping sessions with remote teams, as they allow everyone to participate and contribute in real time.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 59
Cloud Kicks (CK) is launching a new online store and wants to get a better understanding of its market wants and needs to create compelling customer experience. CK's strategy designer recommends utilizing the Jobs to Be Gone framework.
What are the core principles of the Jobs to Be Gone framework?
- A. Customer-centric, Values driven, Flexible, Revenue focused
- B. Customer-centric, Effective Communication, Organizational Strategy, Success Criteria
- C. Customer-centric, Solution Agnostic, Stabile Over Time, Measurable Outcomes
Answer: C
Explanation:
Explanation
The core principles of the Jobs to Be Gone framework are customer-centric, solution agnostic, stable over time, and measurable outcomes, as this framework helps understand the customer's specific goal or job, and the thought processes that would lead them to hire a product or service to complete the job. Customer-centric means focusing on the customer's needs and desires, solution agnostic means not prescribing or implying any specific solution, stable over time means not changing with customer attributes or preferences, and measurable outcomes means having clear and quantifiable indicators of success.
NEW QUESTION # 60
At a project kickoff, a stakeholder shared the hypothesis that the price point was the reason their product was failing in the market. But when the design team conducted qualitative research, they learned that customers wanted an entirely different type of product.
How should the design team present this information knowing they would challenge a stakeholder's hypothesis?
- A. In a 'How Might We" statement to encourage new ideas
- B. In a walking deck with video clips from research sessions
- C. In an insights workshop with plenty of time for group discussion
Answer: C
Explanation:
Explanation
The design team should present the information that challenges a stakeholder's hypothesis in an insights workshop with plenty of time for group discussion. This helps create a safe and collaborative space where the stakeholder can ask questions, share feedback, and understand the research findings and implications.
References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/present-
NEW QUESTION # 61
A pilot program for drone-delivered footwear reveals that while customers like the idea of this service, the cost of delivering it outweighs the price customers are willing to pay.
Which criterion is not being met?
- A. Desirability
- B. Viability
- C. Feasibility
Answer: B
Explanation:
Explanation
Viability is the criterion that is not being met by the pilot program for drone-delivered footwear. Viability refers to how profitable or sustainable a product or service is, given the market demand and cost structure. It can be measured by comparing the revenue and expenses of the product or service, and assessing the return on investment or break-even point. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a
NEW QUESTION # 62
A strategy designer at Cloud Kicks is assigned to a new project team with mixed backgrounds from around the company.
How could a kickoff meeting help align the project team before they begin working together?
- A. Facilitate activities to gain an understanding of each others' skills, communication styles, and expectations.
- B. Create a social contract and promote a detailed plan for how to execute on the new teams charter.
- C. Outline chain of command and set ground rules for how to properly execute design thinking methodologies.
Answer: A
Explanation:
Explanation
A kickoff meeting can help align the project team before they begin working together by facilitating activities to gain an understanding of each others' skills, communication styles, and expectations. This helps build trust, rapport, and collaboration among team members with different backgrounds and perspectives. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/facilitate
NEW QUESTION # 63
A pilot program for drone-delivered footwear reveals that while customers like the idea of this service, the cost of delivering it outweighs the price customers are willing to pay.
Which criterion is not being met?
- A. Desirability
- B. Viability
- C. Feasibility
Answer: B
Explanation:
Explanation
Viability is the criterion that is not being met by the pilot program for drone-delivered footwear. Viability refers to how profitable or sustainable a product or service is, given the market demand and cost structure. It can be measured by comparing the revenue and expenses of the product or service, and assessing the return on investment or break-even point.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 64
In an effort to increase revenue, the Cloud Kicks design team proposes creating a new ecommerce tool where customers can easily search for products and access a bot that makes personalized recommendations. The team knows the cost to implement this new experience is significant.
Which tool should the team use to justify the strategy7
- A. Prioritization matrix
- B. Business model canvas
- C. Criteria scorecard
Answer: A
Explanation:
Explanation
The team should use a prioritization matrix to justify the strategy. A prioritization matrix is a tool that helps evaluate and rank ideas or features based on two criteria, such as impact and effort. It helps determine the most valuable and viable solutions, and communicate the benefits and trade-offs of each option.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 65
Cloud Kicks has identified the following challenge statement regarding an opportunity for customer service transformation: How might we improve our automated online chat experience to be a preferred channel for our customers to seek information and self-service toots?
Which metric should define a successful transformation outcome?
- A. Decreased length of support calls
- B. Increased human takeover rate
- C. Increased goal completion rate
Answer: C
Explanation:
Explanation
The metric that should define a successful transformation outcome is increased goal completion rate. This metric measures how often customers are able to complete their intended tasks or goals through the automated online chat experience, such as finding information or self-service tools. It indicates the effectiveness and satisfaction of the chat experience. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/measure
NEW QUESTION # 66
A strategy designer creates a bridge from the project vision to product development through prioritization.
Which factor should be considered to minimize cost and maximize value?
- A. Usability
- B. Velocity
- C. Effort
Answer: C
Explanation:
Explanation
Effort is a factor that should be considered to minimize cost and maximize value when prioritizing ideas or features. Effort refers to the amount of time, resources, or complexity required to implement a solution. It helps estimate the cost-benefit ratio of each solution, and select the ones that deliver the most value with the least effort. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/prioritiz
NEW QUESTION # 67
At a project kickoff, the strategy designer wants to get ideas from all stakeholders to use as hypotheses. The designer runs a sketching activity with the multi-disciplinary group, asking everyone to sketch. They give everyone fat markers and sticky notes, and set a timer for 5 minutes of sketching.
What is the reason why marker choice is important?
- A. They ensure stakeholders can fit detailed sketches on a sticky note in the allotted time.
- B. They anonymize the sketches so that stakeholders cannot judge others' drawing abilities.
- C. They enable stakeholders to focus on generating ideas rather than detailing UI.
Answer: C
Explanation:
Explanation
The reason why marker choice is important is that they enable stakeholders to focus on generating ideas rather than detailing UI. Fat markers are thick pens that limit the level of detail that can be drawn on a sticky note.
They help stakeholders concentrate on the concept or idea behind the sketch, rather than the user interface or visual design. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/sketch-w
NEW QUESTION # 68
A strategy designer at Cloud Kicks is assigned to a new project team with mixed backgrounds from around the company.
How could a kickoff meeting help align the project team before they begin working together?
- A. Facilitate activities to gain an understanding of each others' skills, communication styles, and expectations.
- B. Create a social contract and promote a detailed plan for how to execute on the new teams charter.
- C. Outline chain of command and set ground rules for how to properly execute design thinking methodologies.
Answer: A
Explanation:
Explanation
A kickoff meeting can help align the project team before they begin working together by facilitating activities to gain an understanding of each others' skills, communication styles, and expectations. This helps build trust, rapport, and collaboration among team members with different backgrounds and perspectives.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 69
Cloud Kicks' sales team is reporting an increased rate of churn. The Support team is frequently bombarded with customer requests for less complicated user experience. The development team sees the risk in changing a mature product.
What should a strategy designer recommend to help create alignment between the team?
- A. Define acceptance criteria and acceptance testing to validate intended outcomes.
- B. Create a prioritized product roadmap to ensure future releases address known challenges.
- C. Share stories from customer reach to create a common understanding of challenges.
Answer: C
Explanation:
Explanation
The best recommendation to help create alignment between the team is to share stories from customer research to create a common understanding of challenges, as this helps empathize with the customer pain points and needs and foster a user-centric mindset. Creating a prioritized product roadmap or defining acceptance criteria and testing may not address the root cause of the misalignment or the complexity of the user experience.
NEW QUESTION # 70
A fitness company is starting a service that combines data from connected weights with virtual coaching. The company is about to start a new innovation sprint with the following challenge statement: "How might we empower people who are new to fitness to increase their strength?" Which metrics should be used to measure the success of the initiative7
- A. Increase in new user activity and connected weight utilization
- B. Increase in user referrals and net promoter score (NPS) rating
- C. New user activations and connected weight sales
Answer: A
Explanation:
Explanation
The metrics that should be used to measure the success of the initiative are increase in new user activity and connected weight utilization. These metrics are aligned with the challenge statement of empowering people who are new to fitness to increase their strength, as they indicate engagement and retention of the target audience. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/measure
NEW QUESTION # 71
Cloud Kicks (CK) has just added sustainability as a corporate value. CK has assigned a strategy designer to partner with the manufacturing team to look for opportunities to improve on its sustainability goals.
What should the designer do to build and rationalize a case with this new team?
- A. Meet with the manufacturing team and give them feasible solutions.
- B. Analyze internal systems through the lens of environmental risk.
- C. Present research on climate change to the manufacturing team
Answer: B
Explanation:
Explanation
The best way to build and rationalize a case with a new team on sustainability goals is to analyze internal systems through the lens of environmental risk, as this helps identify opportunities and challenges for improvement and aligns with the corporate value of sustainability. Meeting with the team and giving them feasible solutions or presenting research on climate change may not be persuasive or relevant enough for the team.
NEW QUESTION # 72
A strategy designer is hired to help service agents pool their shared knowledge, see the bigger picture, and understand what may be causing poor and disjointed support experiences, and where other pain points and opportunities may lie. Which method of co-design workshop should be used?
- A. Journey mapping
- B. Ideation
- C. Prototyping
Answer: A
Explanation:
Explanation
The best method of co-design workshop to help service agents pool their shared knowledge, see the bigger picture, and understand what may be causing poor and disjointed support experiences, and where other pain points and opportunities may lie is journey mapping, which is a visual representation of the user's journey across different touchpoints and channels. Ideation or prototyping may not be suitable for synthesizing and analyzing existing service experiences.
NEW QUESTION # 73
Cloud Kicks (CK) is designing an in-person experience for customers who purchase its products. This will include the ability to schedule and manage appointments as well as see when the delivery vehicle is on the way.
Which Salesforce product should CK invest in to efficiently enable the desired experience?
- A. Scheduler
- B. Field Service
- C. Service Goud
Answer: B
Explanation:
Explanation
Field Service is a Salesforce product that CK should invest in to efficiently enable the desired experience of scheduling and managing appointments and seeing when the delivery vehicle is on the way. Field Service is a product that helps manage and optimize the entire field service operation, from scheduling and dispatching to tracking and reporting. It integrates with other Salesforce products, such as Service Cloud and Experience Cloud, to provide a seamless and connected experience for customers and field workers. References:
https://www.salesforce.com/products/service-cloud/field-service/
NEW QUESTION # 74
At a project kickoff, the strategy designer wants to get ideas from all stakeholders to use as hypotheses. The designer runs a sketching activity with the multi-disciplinary group, asking everyone to sketch. They give everyone fat markers and sticky notes, and set a timer for 5 minutes of sketching.
What is the reason why marker choice is important?
- A. They ensure stakeholders can fit detailed sketches on a sticky note in the allotted time.
- B. They anonymize the sketches so that stakeholders cannot judge others' drawing abilities.
- C. They enable stakeholders to focus on generating ideas rather than detailing UI.
Answer: C
Explanation:
Explanation
The reason why marker choice is important is that they enable stakeholders to focus on generating ideas rather than detailing UI. Fat markers are thick pens that limit the level of detail that can be drawn on a sticky note.
They help stakeholders concentrate on the concept or idea behind the sketch, rather than the user interface or visual design.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 75
The design team is working on a high-fidelity prototype to create a more enjoyable user experience. The development team is busy and focused on the build, so the design team wants to engage them efficiently.
What is a key reason why they would engage the developer team?
- A. To research new features
- B. To provide design feedback
- C. To validate technical limitations
Answer: C
Explanation:
Explanation
The key reason why the design team would engage the developer team is to validate technical limitations.
Technical limitations are constraints or challenges that affect the feasibility or viability of a solution, such as platform capabilities, integrations, performance, security, or scalability. The design team should consult with the developer team to understand and address these limitations, and ensure that the solution is realistic and achievable.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 76
Cloud Kicks' existing customers are loyal, but the company believes its total addressable market is larger.
What should their strategy designer explore to increase market share?
- A. Diversifying product offerings
- B. Deepening customer engagement
- C. Reinvesting in existing products
Answer: A
Explanation:
Explanation
The strategy designer should explore diversifying product offerings to increase market share. This means creating new products or services that appeal to different customer segments or needs, and expanding the customer base and revenue potential of the business.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 77
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