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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?

A) Managed classification
B) Corporate classification
C) Self-service OnRamp
D) Self-classification

2. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Granularity of taxonomy categories
B) Exact number of users that will be classified into each category
C) Total volume of categories that they anticipate in their taxonomy
D) Offline file structure and content

3. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Search | % of spend
B) Media targeting | cost-per-stamp
C) Social | real-time bidding
D) Dynamic creative optimization | flat fee
E) Site optimization | flat fee
F) Email | auction

4. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
B) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
C) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
D) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.

5. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
B) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
C) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
D) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
E) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.

Solutions: