Salesforce Certified Marketing Cloud Account Engagement Specialist : MC-201

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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. By default, which two objects does Pardot write to in Salesforce?
Choose 2 answers

A) a Contact records
B) Case records
C) Opportunity records
D) Lead records
E) Account records

2. What is the difference between a visitor and a prospect?

A) A prospect has an identified email address, while a visitor does not have an identified email address.
B) A prospect has an assigned user, while a visitor does not have an assigned user.
C) A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.
D) A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.

3. What is an ideal Click-Through Rate (CTR)?

A) more than 5%
B) more than 2%
C) 1%
D) less than 1%

4. Arrange the steps to Access a Prospect Record:
A . Select Prospect
B . Mouseover Prospects
C . Click Prospect List

A) B C A
B) A B C
C) A C B
D) C A B

5. What is a good bounce rate?

A) More than 20%
B) Less than 5%
C) Less than 10%
D) More than 10%

Solutions: