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Salesforce Loyalty Management Accredited Professional : AP-212
- Exam Code: AP-212
- Exam Name: Loyalty Management Accredited Professional
- Q & A: 106 Questions and Answers
About Salesforce Loyalty Management Accredited Professional : AP-212 Exam
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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics and Reporting | 10% | - Monitor loyalty metrics and KPIs - Use Loyalty Management reporting features - Analyze member engagement and program performance |
| Topic 2: Partner Management | 10% | - Set up partner earning and redemption rules - Configure loyalty partners and relationships - Manage partner program participation |
| Topic 3: Points and Rewards Management | 20% | - Configure reward types and catalogs - Implement point expiration and adjustment rules - Process point transactions (earning, redeeming, adjusting) - Manage loyalty currency (points) operations |
| Topic 4: Member Management | 20% | - Configure member tiers and benefits - Manage member enrollment and registration - Implement member lifecycle stages - Create and manage loyalty program members |
| Topic 5: Loyalty Program Configuration | 25% | - Configure earning and redemption rules - Set up loyalty programs, rules, and promotions - Design tier structures and qualification criteria - Implement program mechanics and journey milestones |
| Topic 6: Loyalty Management Fundamentals | 15% | - Describe the core concepts of loyalty management - Explain loyalty program types and structures - Identify key business outcomes loyalty management drives |
Salesforce Loyalty Management Accredited Professional Sample Questions:
Question #1
The existing Loyalty Program would need to have its "members-record" transferred from an SQL database into a new Salesforce Loyalty Management org, where its members' records are kept within a data table named
"tbl_Member" with the following data contents:
* the program member's personal particular and contact information
* member's current-tier value
* member's tier-points
Which object combinations should be used for data migration of the source's member records into the Loyalty Member org?
- A. "LoyaltyProgramMember', "LoyaltyTier". "LoyaltyProgramCurrency". "Contact" and "Account" Object.
- B. "LoyaltyProgramMember". "LoyaltyMemberTier", "LoyaltyMemberCurrency". "Contact" and
"Account" Object. - C. "LoyaltyProgramMember", "LoyaltyTier", "LoyaltyMemberCurrency". 'Contact" and "Account" Object.
- D. "LoyaltyProgramMember", "LoyaltyMemberTier", "LoyaltyProgamCurrency". "Account" Object.
Answer: B
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Question #2
A Consultant was tasked with setting up the connection between Salesforce Loyalty Management and Marketing Cloud. The Consultant created a new user account in Marketing Cloud Which two items on the Marketing Cloud user account should the Consultant configure to enable the user account to successfully connect with Salesforce Loyalty Management?
- A. Grant access to the correct business unit
- B. API access
- C. User account must exist within the Loyalty Management org
- D. Assign the permission set to the user account
Answer: A,B
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Question #3
A Loyalty Program Manager has proposed a new promotion with the following redemption requirements on their non-qualifying points for the two respective tiers.
* for Gold-tier members, a single non-qualifying point is equal to $2 if the total purchase value is $200 or more.
* for Gold-tier members, a single non-qualifying point is equal to $1 if the total purchase value is less than
$200.
* for Gold-tier members, a single non-qualifying point is equal to $1, irrespective of the total value of the purchase.
Considering the above requirements, which three redemption rule options should be selected for the proposed promotion?
- A. "Gold" tier member with the transaction amount is >= $200, then "Outcome": tier-qualifying multiplier
=2 - B. "Blue" tier member with any transaction amount is <= $200, then "Outcome"; non-qualifying point deduction = transaction amount.
- C. "Gold" tier member with the transaction amount is >= $200, then "Outcome": non-qualifying point deduction = transaction amount.
- D. "Gold" tier member with the transaction amount is >= $200, then "Outcome": non-qualifying point deduction = transaction amount / 2.
- E. "Blue" tier member with any transaction amount, then "Outcome": non-qualifying point deduction = transaction amount.
Answer: C,D,E
Question #4
The Loyalty Administrator for Northern Trail Outfitters (NTO) defines Basic and Premium as the two Tiers for its Insider program. They want to define a free product sample for all members in Premium Tier.
How does NTO configure tiers within the Loyalty Program to give vouchers for members in the Premium Tier?
- A. Voucher Management; Benefits Setup (in Program console); Benefit Action to process benefits
- B. Voucher Management; Benefits Setup (in Program console); Benefit Action to define downstream actions and FLOW - Benefit action for orchestration
- C. Voucher Management and Benefits Setup
- D. Voucher Management and Benefit Action
Answer: B
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Question #5
In which two scenarios should an Administrator use member engagement attributes?
- A. Member buys apparel online and gets 400 bonus points if the member belongs to Gold Tier only.
- B. Member is eligible for 'Bonus days" if the member constantly speeds more than $500 each month for a year.
- C. Member enrolls in "welcome aboard" promotion for free surprise gift every quarter.
- D. Member attends three trainings between March 1st and April 30th to get 200 bonus points.
Answer: B,D
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