Facebook Certified media buying professional : 410-101

Exam Code: 410-101
Exam Name: Facebook Certified media buying professional
Q & A: 152 Questions and Answers

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Facebook 410-101 Exam Syllabus Topics:

Section	Weight	Objectives
Campaign Activation	31%	- Implement audience targeting strategies - Set up campaigns aligned with business objectives - Apply buying types and bidding strategies - Configure brand safety and ad policies
Campaign Optimization	22%	- Use Advantage+ solutions - Troubleshoot delivery issues - Optimize delivery and performance - Understand Meta ad auction dynamics
Reporting & Measurement	15%	- Generate and interpret reports - Apply measurement methodologies - Define relevant KPIs and metrics
Media Buying Tools	20%	- Manage Meta Business Manager & Business Suite - Set up and analyze A/B tests - Configure Events Manager & Conversions API - Use Commerce Manager & Catalogs
Creative Strategy	13%	- Apply creative best practices - Align creative formats with objectives - Comply with ad creative policies

Facebook Certified media buying professional Sample Questions:

Question #1

Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.

A. Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.
B. Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
C. Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.
D. Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.

Answer: B