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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following tools is used to manage multiple Google AdWords accounts?

A) Campaign Manager
B) My Client Center
C) Keyword Tool
D) Picasa

2. A consultant has recommended that Allen use Google's tool, the Website Optimizer, to improve his site quality and ad performance. Allen isn't certain why he should use the Website Optimizer. Which of the following statements best describes, what the Website Optimizer does for webmasters and Google AdWords participants?

A) Google's Website Optimizer is a tool that allows Allen to test different versions of his site content and layout, to determine what will best attract users, and lead them to convert on his site.
B) Google's Website Optimizer is a tool that will automatically optimize web pages.
C) Google's Website Optimizer is a subscription-based service, where Google designers will redesign and optimize Allen's website. Allen must subscribe to the service for at least 90 days.
D) Google's Website Optimizer is a free tool that will give Allen detailed data on his site, including how users found his site, what route they used to explore it, and at what point they left.

3. Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

A) Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
B) Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.
C) Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option
D) Jerry can do this through Google AdWords editor and the Campaign Manager.

4. Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?

A) Yes, Nancy can do this through Google AdWords' Ad scheduling.
B) No, Google AdWords can automatically change the bids, but only for seven-day increments.
C) No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.
D) Yes, Nancy can do this through Google AdWords' Demographic bidding.

5. What will you do to enable phrase matching for a particular keyword?

A) Add a (-) sign before the keyword.
B) Enclose it with quotation marks.
C) Add a (+) sign before the keyword.
D) Enclose it in curly brackets.

Solutions: