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GCCC Strategic Communication Management Professional Sample Questions:

1. You are the brand manager of a deodorant and you are working with your advertising agency on your media scheduling plan. The strategy that you choose for your product's media scheduling is:

A) Flighting
B) Randomization
C) Continuity
D) Pulsing

2. At the end of a safety communication project, the measurement that would be the BEST indicator of success would be changes in:

A) Knowledge.
B) Attitudes.
C) Awareness.
D) Behavior.

3. In defining the goals component of a communication plan, a communication manager should:

A) evaluate a wide range of communication channels that will reach the target audiences.
B) decide what the target audiences should do as a result of implementation of the communication plan.
C) request clarification from senior management regarding the resources available to implement the plan.
D) determine which goals can be tracked on a continuous basis.

4. Which activity helps a senior-level strategic communication professional be MOST effective?

A) Attending all senior management meetings
B) Being proactive
C) Reviewing all written material before it is released
D) Monitoring social media

5. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Business objective
B) Planning process
C) Communication strategy
D) Communication tactics

Solutions: