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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

A) Create an automation rule : Prospect custom field [Engagement] is blank | Add to List
B) Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List
C) Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom fielD.: engagement:: engaged :: Action of:: Remove from list
D) Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list

2. How many Engagement Programs can run at one time

A) Always 100
B) Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
C) Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
D) Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100

3. LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?

A) Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" >
B) Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion
C) Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead
D) Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"

4. When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

A) Segment the best and most active contacts for initial email sends.
B) Segment internal employees with high scores for initial email sends.
C) Segment cold prospects with a low score to reengage for initial email sends.
D) Segment prospects with free email service providers for initial email sends.

5. Select available Social Posting Connectors

A) Facebook
B) WhatsApp
C) Linkedln
D) Zone
E) Instagram
F) Twitter
G) Tumblr

Solutions: