Salesforce MCE-Con-201 : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send- outs from within MobileConnect using data extensions that contain automatically refreshed segments. Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

A) A field of Text type containing the country code plus mobile number
B) A field of Locale type containing the country code
C) A field of Locale type containing the locale code
D) A field of Phone type containing the mobile number

2. A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into. How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

A) Salesforce Campaign Entry Source on the Lead Object
B) Salesforce Data Entry Source on the Contact Object
C) Salesforce Data Entry Source on the Account Object
D) Welcome Email Configuration on the Account Object

3. Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud. What solution should be recommended to allow for long-term self-sufficiency in segmentation?

A) Publication Lists
B) Query Activities
C) Attribute Groups
D) Data Filters

4. Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey. What product should be recommended?

A) Audience Studio
B) Google Analytics 360
C) Web Analytics Connector
D) Data Studio

5. Northern Trail Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder. Which two actions could they take to optimize Journey performance? (Choose 2 answers)

A) Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
B) Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
C) Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
D) Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

Solutions: