Microsoft MB-260 : Microsoft Customer Data Platform Specialist

  • Exam Code: MB-260
  • Exam Name: Microsoft Customer Data Platform Specialist
  • Updated: Aug 06, 2026

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About Microsoft MB-260 Exam

There are the prerequisites to take the Microsoft MB-260 Certification Exam

Applicants who want to take the MB-260 Exam must have experience in the area of Customer Experience Management and Dynamics 365. Moreover, the applicants should have the experience of working in the area of Customer Experience Management and Dynamics 365. The service professional candidate should have knowledge of Customer Insights and the additional Dynamics 365 apps. You can use the MB-260 Dumps for your preparation.

Microsoft Customer Data Platform Specialist Exam Certification Details:

Number of Questions40-60
Schedule ExamPearson VUE
Sample QuestionsMicrosoft Customer Data Platform Specialist Sample Questions
Books / TrainingCourse MB-260T00: Microsoft Customer Data Platform Specialty
Passing Score700 / 1000
Duration120 mins
Exam NameMicrosoft Certified - Customer Data Platform Specialty
Exam Price$165 (USD)
Exam CodeMB-260

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Skills measured

  • Configure third-party connections (10-15%)
  • Ingest data into Customer Insights (10-15%)
  • Configure measures and segments (15-20%)
  • Administer Customer Insights (5-10%)
  • The English language version of this exam will be updated on July 26, 2022. Please download the exam skills outline below to see what’s changing.
  • Design Customer Insights solutions (5-10%)
  • Implement AI predictions in Customer Insights (10-15%)
  • Create customer profiles by unifying data (20-25%)

Reference: https://docs.microsoft.com/en-us/learn/certifications/exams/mb-260

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Microsoft MB-260 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Configure third-party connections and exports5-10%- Integrate with Dynamics 365 apps
- Export data to external systems
- Set up data destinations
Topic 2: Administer Customer Insights - Data5-10%- Apply security and compliance policies
- Manage environment settings
- Monitor data refreshes
- Ensure data privacy and consent
Topic 3: Design Dynamics 365 Customer Insights - Data solutions5-10%- Describe functionality and components
  • 1. Microsoft Fabric integration
    • 2. API and use cases overview
      • 3. Near real-time updates support
        • 4. B2C vs B2B profile differences
          Topic 4: Implement AI predictions5-10%- Integrate custom Azure ML models
          - Configure built-in models
          • 1. Sentiment analysis
            • 2. Customer lifetime value
              • 3. Churn prediction
                • 4. Product recommendations
                  Topic 5: Configure measures and segments15-20%- Apply filters and conditions
                  - Create and manage measures
                  - Define segment logic
                  Topic 6: Create customer profiles through data unification35-40%- Manage relationships and activities
                  - Verify unified profiles
                  - Configure merge policies
                  - Define match rules
                  Topic 7: Ingest data into Customer Insights - Data10-15%- Transform and cleanse data
                  • 1. Use Power Query for data shaping
                    • 2. Configure incremental refreshes
                      - Connect to data sources
                      • 1. Managed vs customer-owned data lake
                        • 2. Dataverse, Azure, and Common Data Model

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