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SAP C_C4H260_01 : SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
- Exam Code: C_C4H260_01
- Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
- Updated: Sep 02, 2026
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SAP C_C4H260_01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
C_C4H260_01 Exam Certification Details:
| Exam: | 80 questions |
| Duration: | 180 mins |
| Languages: | English |
| Level: | Associate |
| Cut Score: | 59% |
| Sample Questions: | SAP C_C4H260_01 Exam Sample Question |
SAP C_C4H260_01 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Planning and Performance | <8% | - Budget and performance tracking - Planning structures |
| Dynamic Customer Profiling | >12% | - Data anonymization options - Best record concept - Contact/lead/opportunity data model - Score Builder usage |
| Segmentation | 8% - 12% | - Attribute and filter usage - Target group management - Segmentation building |
| Business Administration | 8% - 12% | - User and role management - System setup and configuration - Application settings |
| Marketing Analytics | <8% | - Report Gallery usage - Key performance indicators - Analytics Stories creation |
| Commerce Marketing | <8% | - Commerce integration scenarios - Offer/product recommendations |
| Lead- and Account-Based Marketing | <8% | - Contact-to-lead conversion process - Account-based marketing setup - Lead lifecycle management |
| Campaign and Journey Orchestration | >12% | - Permission checks and workflow configuration - Marketing calendar concept - Journey design and execution - Campaign categories and actions |
| Extensibility | >12% | - Data model enhancement - CDS views and custom analytics - Extensibility tools and options - Custom business objects |
| Integration and Data Upload | >12% | - Data replication and monitoring - Integration error handling - Integration with SAP Sales/Commerce Cloud - Data upload and transformation |
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